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Director, Inward Investment and Place Marketing£66,536 - £74,194 per annum

Ref: D1022/0118RK/EXT
Job term: Permanent
Appointment type: Full-time

Department: City Development & Neighbourhoods
Division: Tourism, Culture & Inward Investment

Closing date: 02 March 2018

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Marketing Leicester and Leicestershire is seeking an ambitious individual to drive forward our continuing transformation into one of the UK's major destinations for inward investment, business and tourism.

The past few years have seen a seismic shift in our profile amongst investors and visitors. Finding a King and winning the premier league clearly didn’t do any harm but a buoyant economy, a much enhanced leisure and tourism offer and a better appreciation of our fundamentals, particularly graduate skill supply, is driving investment and the visitor economy across the whole city and county area.

To capitalise on this unique opportunity and to maximise impact we are combining the functions of Inward Investment, Place Marketing and Strategic Tourism Commissioning. The new Director will lead a highly experienced staff team and co-ordinate work with our partners in the public and private sectors to deliver economic growth under the banner of ‘Marketing Leicester and Leicestershire’.

Hosted by the city council but working closely with the county council and the Leicester and Leicestershire Partnership across the geography of our whole LEP area, you will lead an award winning inward investment service, working closely with our partners to offer a highly professional, customer focused service to potential investors and strategic businesses with growth potential.

The post holder will have an excellent understanding of the importance of place marketing and understand the crossover between messages and strategies that impact the visitor economy, talent attraction and business investment.

We're looking for a committed, passionate and outstanding individual with the enthusiasm and determination to drive exciting change. If you think you have what it takes we would very much like to hear from you.

Assessment & Interview: Monday 26th March 2018

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